5 Tips to Make Your Next Event a Social Media Sensation

EventkeyboardMediumThe days of promoting your event exclusively through trade journals and direct mail is a thing of the past. You need to go where the people are, and social media will get you there. These tips will help you engage your target audience and get them excited for your next event.

1. Choose An Event Platform or Build a Registration Landing Page
Before you build the social media “spokes” of your wheel, you need to construct the “hub.” Create an internal landing page with a registration form or use an event platform such as Eventbrite. This site does all the work for you: register your guests, provide badge templates, and track your fundraising efforts. And the less work for you, the better, right?

2. Blog About Your Upcoming Event
Blogging about your event gives readers all the details they need to make a decision about attending.

  • Be sure the content is engaging and shareable. You want to give people all the reasons why they SHOULD attend your event.
  • WordPress blogs tend to rank very high in Google searches. If you include the right search phrases and keywords, people will find your event.

3. Drive Attendees to Your Event “Hub” Via Social Media
Twitter, Facebook and LinkedIn are free promotional tools that you should utilize for your event to be successful.

    • Build Facebook and LinkedIn event pages.
    • Choose an event hashtag # and promote it on Twitter. Make sure to do your hashtag research. You want something unique that will cut through all the “noise.” Others will then use the hashtag when they tweet about your event, which means more FREE promotion.
    • Engage your followers on social media with interesting content. Be sure to respond to comments and participate in discussions.

4. Monitor Your Efforts
Check Google Analytics and see what channels people are using to find your blog. What content is engaging people most? What’s struggling for attention? Evaluate and adjust as you go.

5. Have Your Attendees Talk Up Your Event in Real Time
The beauty of social media is that people can express their feelings and opinions in real time, so you can get feedback on your event as it happens. Be sure to monitor your event hashtag so you can see all comments, both good and bad. This information will help you gauge the success of your event and note improvements for the future.

We hope these tips help you make your next event a social media sensation.

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