Business Travelers Want Their Companies To Recommend Travel Apps
The Global Business Travel Association recommends that travel managers advise travel apps to their business travelers. Few companies do, however.
GBTA based its report on responses from 521 managed and unmanaged travelers who have traveled on business at least once in the past 12 months. Among participants, 95 percent owned a smartphone that they used for business purposes. More than three-quarters have downloaded travel-related apps.
The GBTA suggests corporates are missing a golden opportunity to influence traveler app selection and preferences. They found among travelers whose companies do recommend apps, 91 percent called those recommendations useful. Take a look here for more details.
New GBTA Study Finds Surprising Insights Into Booking Behaviors of Business Travelers
Business travelers have diverse priorities when booking hotels. According to new research from the GBTA Foundation, two of the top three rated factors focus on the outcome of the booking rather than the process. Surprisingly, 56 percent of business travelers rank “finding the right price” among their top three booking priorities showing they may be receptive to travel buyers’ efforts to convince them to book using methods that yield the greatest savings.
For additional key findings, click here.
Hotel Loyalty Programs Play Important Role in Corporate Travel Programs
Two-thirds of Corporate Travel Managers agree hotel loyalty programs play at least a “slightly important” role in their negotiations with hotels and one in five admit they play a “very important” or “extremely important” role, according to new research from the GBTA Foundation.
The study, Making Hotel Loyalty Programs Work for You and Your Travel Program, sponsored by Hilton Worldwide, surveyed more than 200 U.S. Corporate Travel Managers and revealed that hotel loyalty programs are an important consideration for many Travel Managers when choosing preferred hotels.
Read more here.
Biz Travel Spending and Trip Length on the Rise
Business travelers are spending more per trip and traveling for longer periods of time than they were a year ago, a Travel Leaders Corporate analysis of its clients’ activities shows.
According to the study, which examined more than 3 million reservations during the second quarter, the average domestic trip taken by a Travel Leaders Corporate customer this spring cost $1,028, up 6% from the second quarter in 2014. Read more here.
Delta Air Lines Offers On-Time Guarantee To Corporate Business Travelers
Delta Air Lines has been making moves to target business travelers, redesigning its business class cabins and retooling its loyalty program to cater to high-spend customers along the way. Their latest move now targets business travelers on corporate contracts. With its new plan, Delta plans to offer its corporate clients an on-time guarantee.
Read more here.