Communal Rooms Coming to Marriott’s Element Hotels
Communal guest rooms are coming to the Marriott hotels. A pilot program at the company’s eco-conscious, extended-stay Element properties will give guests a new option that combines private bedrooms with a shared common area. Both business and leisure travelers stand to benefit.
Element’s bold communal guest room design will involve a shared kitchen, dining and lounge space surrounded by four guest rooms. For travelers seeking more unique lodging options, the appeal stems from an increase in not only available space, but also flexibility of use. The move addresses a growing consumer demand for unique accommodations. Marriott’s target market for communal room offerings spans a variety of customer bases, including families traveling together, athletic teams attending competitions, bachelor and bachelorette parties, and business travelers in need of private collaborative space. Marriott has not yet announced when the communal guest room inventory will debut, but 2017 is shaping up to be a significant year for the expanding Element brand.
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Photo courtesy of Marriott International