How Delta Is Using Personalization to Enhance the Business Travel Experience

In recent years, airlines have been steadily focused on improving the customer experience while in the air, offering Wi-Fi and power available during flight, better and often locally procured food, craft beer, and enhanced drink offerings, robust entertainment options, and even more comfortable seating.

No matter how sophisticated, the onboard experience will never be able to replace personalized human interactions that only people on the front lines can offer. Travel providers, like Delta, are quickly learning that bringing a personal touch to the guest experience can be valuable when it comes to building customer loyalty and gaining an edge over their competitors.

Delta Air Lines has kept pace with the industry’s focus on the product elements. At the same time, the company has also worked hard to treat its travelers as individuals and not lose sight of the human touch. Delta is striving to bring humanity back to air travel with its Check-In Recognition program and with the recent launch of the new Onboard Recognition program—both available to companies with a Corporate Sales Agreement. Adding a personal touch to engage their corporate customers who fly with them for business travel is at the core of these recognition programs.

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