Business Trip or Vacation? Travel Start-Ups Try to Blur the Line

Planning a vacation? Chances are you’ll think about it differently than you do that business trip you’re also arranging.

A new breed of start-ups that caters to corporate travelers and focuses on user behavior are making business travelers more cost conscious. The premise behind these companies, including Rocketrip, TripActions and Upside, is that if business travelers were rewarded for making choices that save their companies money, they would act accordingly.

Upside officially started in January, and more than 10,000 companies in the United States are already using it to book employee travel, according to its founder, Jay Walker. TripActions, which began offering its services in 2015, does not disclose its user figures but has attracted companies like Survey Monkey and eHarmony, said its founder and chief executive, Ariel Cohen. Rocketrip, which has been around since 2013, is the preferred booking tool of General Electric, Twitter and 50 to 100 other Fortune 100 and midsize businesses, Dan Ruch, its founder and chief executive, said.

People are naturally drawn to comfort, Dan Ruch said, meaning that unless they know they will be rewarded for cutting corners, they will indulge their inclination to make business travel as cushy, and as expensive, as possible.

See more from the NY Times here.

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